We believe we are heading towards a future where all assets will be tokenized. Crypto is simply the first step on this journey. We believe crypto and the blockchain technology that underpins it will have a huge impact on the way we invest.

Blockchain has the potential to revolutionize the investment industry and we believe we will see the greatest transfer of wealth ever onto the blockchain. Today, we are seeing the tokenization of assets and cryptos are simply one example, but we are now seeing tokenized gold and art. Just as eToro has opened up traditional markets to investors – we want to do the same in a tokenized world.

After 11 years our vision remains unchanged. We want to open up the global markets for everyone to trade and invest in a simple and transparent way. As the world of investing evolves that means eToro evolving too so that we can continue to support our clients and help them meet their investment goals.


What is tokenization?

Tokenization is the method that converts the ownership rights of any asset into a digital token which is then made available on the blockchain. Any asset can be tokenized – from properties to paintings.

For example, using tokenization you can transform 200g of gold into 200 tokens (or 2,000 tokens, or 2 million tokens). Each token will therefore represent a 1 per cent share of the underlying asset.

This token is then issued on a platform to be bought and sold.

How it works



  • Tokenization simply converts the rights of ownership of any asset into a digital token which is then available on the blockchain.


  • Traditional and new asset classes can be tokenized (i.e. equities, commodities, properties, art, etc.).


  • Tokenization enhances liquidity by cutting out the middleman, making the overall trading of assets more efficient. Token ownership helps to create a new economic model.

    Tokenization helps to eliminate barriers encouraging investing for everyone.


  • Intangible assets represent ideas, notions and concepts – such as copyright, intellectual property, and brand perception.

    Fungible assets are interchangeable assets which encourage easy exchange as they are of equal value, like a dollar bill.

    Non-fungible assets are unique, non-interchangeable assets which can be swapped, like a piece of art.


  • Fungible tokens can be replaced by an identical token. In essence, they are interchangeable and their exchange makes no difference to the owner. It is uniform in that it is identical and divisible into smaller units.

    Non-fungible tokens can hold unique information, making them irreplaceable, like a train ticket or birth certificate. While the non-fungible tokens may look alike, the information they contain is very different. Non-fungible tokens are non-divisible, meaning one token is one token only.


  • Tokenization converts the rights of ownership of any asset into a digital token. The buyer owns the rights despite not legally owning the asset.

What we're reading

What is tokenization and what are the different types of tokens available?

Tokenization promises to completely change the concept of ownership.

Cryptoassets Taskforce: final report

Published in October 2018.

Asset Tokenization on Blockchain Explained in Plain English

Tokenization on Blockchain is a steady trend of 2018.

What is tokenization and what are the different types of tokens available?

Tokenization promises to completely change the concept of ownership.

Anything from ideas to paintings to buildings can be represented in tokens and freely traded on blockchain systems. On top of that, blockchains also offer a way to revolutionise traditional paper markets, dramatically reducing costs and paperwork.

Explained in plain English: what is tokenization?

In a nutshell, tokenization is a method of converting rights to a real-world asset into digital tokens that can be moved, traded, recorded or stored on a blockchain system. Although it sounds complex, it’s quite a straightforward process. In essence, tokenization allows us to convert the value stored in some object – it can be a physical object like property or painting or an intangible object, like carbon credit – into a token that can be used on the blockchain.

Let’s put this in a bit of context. Everything we own in today’s world is tied to our name – a car, a house, an investment portfolio or simply cash in the bank. Oftentimes, the assets we own are either illiquid or very difficult to trade. In the process of tokenization, all these could be broken into pieces, creating a stock or a single proof of ownership tied to any asset.

Imagine, for example, that you own a home worth £1 million. With tokenization, you could break the ownership of your home into 100 tokens worth £10,000 each or 1,000 tokens worth £1,000 each – whatever you want, this is completely arbitrary. This would allow you to easily sell partial ownership of your home using the individual tokens you created. And that’s with no third party – bank, financial manager, lawyer or any other intermediary – in the picture.

Now, a fair question: why would you want to sell partial ownership of your home?

The following two reasons make most sense with this example:

  1. You want to make your asset more liquid because you’re keen to invest in something else – for instance, you want to go travelling, go back to university or start your own business. Your home tokens would allow you to get the capital you need without having to sell your house (just some part of it).
  2. You don’t think your home will appreciate as fast as another type of investment – a share in a business, for example, or an art token. Irrespective of where you live and what you do, you could trade your home token for another type of token that makes for a more lucrative investment opportunity.

Although blockchains are able to tokenize pretty much any type of asset, we can still group these assets into three broad categories.


Let’s say that Company A wants to transfer a legacy design for a mobile app to Company B. The two companies are located on the opposite sides of the globe and there’s a pretty stark difference in how trademarks, patents and copyrights are handled in their respective countries – imagine the paper trail and costs attached to this transfer if they had to go the traditional way! Tokenising the design would allow Company A to transfer the rights to this asset to Company B in a safe and transparent way using a self-executing smart contract. The transfer would be immutable, verifiable and almost instantaneous.

The blockchain lends itself beautifully to the tokenisation of intangible assets. Mostly because they’re already difficult to evaluate in a traditional sense as they don’t really exist. How do you peg value to concepts or ideas? The best-known intangibles include things like patents, trademarks, brand recognition, copyrights and goodwill.

While it’s difficult to attach monetary value to intangibles, it’s rather easy to have their value represented by one or many tokens on a blockchain system. Tokenizing intangibles make more financial and legal sense because they’re given a solid backing for transfer and a guarantee of their legitimacy.

Fungible goods

In economics, fungible goods “refer to goods, securities or instruments that are equivalent and, therefore, interchangeable”.

To put it simply, fungible goods possess identical qualities or consist of identical parts, which makes it possible to exchange one fungible good for another identical good of equal value. Think of commodities – an ounce of gold is equal to another ounce of gold in the same way that a share of Apple purchased through the New York Stock Exchange is equally valuable as a share of Apple purchased through the London Stock Exchange.

In most cases, fungible assets are backed by a physical resource – gold bars in a bank’s underground vault or oil in a pipeline. This makes them difficult to trade physically. Imagine having to transfer 10,000 tonnes of steel, for example. Tokenization of fungible goods cuts out a lot of work and hassle out of this process. With no intermediaries in the game to take their cut and no red tape or paperwork to deal with, transactions between buyers and sellers can be almost instantaneous, with the sale being recorded on the blockchain and executed via a smart contract.

Non-fungible goods  

This is one of the most interesting use cases of tokenization on blockchain systems. Remember the example of selling partial ownership of your home? That’s what the tokenization of non-fungible goods is all about. The most compelling use cases so far concern art and real estate. Parcelling out non-fungible goods like unique properties or iconic art pieces into digital shares that can be transferred onto the blockchain to be bought, sold or traded presents some amazing opportunities.

Tokenizing a property or a work of art introduces a digital signature that is unique and cannot be altered. The token representing your house, for example, or one of Picasso’s amazing paintings is one of a kind. Furthermore, this token can be split into many sub-tokens, each also carrying the same unique digital signature. This means that “shares” of any real estate or work of art can be traded on the blockchain as crypto-assets. Bottom line, tokenization of non-fungible goods means that ownership of previously illiquid assets can be distributed.

Cryptoassets are a highly volatile, non-regulated investment product. No EU investor protection. Your capital is at risk.

Cryptoassets Taskforce: final report

Published in October 2018.

Cryptoassets and the distributed ledger technology (DLT) that underpins them have attracted significant attention globally. DLT has the potential to deliver substantial benefits, both in financial services and other sectors. Cryptoassets are one application of DLT, and whilst the UK market has grown, it remains small compared to some other jurisdictions, with many cryptoasset firms based outside the UK. Mainstream financial services firms are taking first steps into the market, and a small derivatives market is developing. At the same time, there is growing evidence of harm to consumers and markets. It is against this backdrop that the Chancellor of the Exchequer launched the Cryptoassets Taskforce, consisting of HM Treasury, the Financial Conduct Authority and the Bank of England in March 2018.

The government has set out an ambition for the UK to be the world’s most innovative economy, and to maintain its position as one of the leading financial centres globally. 1 The UK is well placed to achieve this, as host to a very mature and diverse domestic financial sector. This is a function of, but also relies on, the UK maintaining its international reputation as a safe and transparent place to do business in financial services; ensuring high regulatory standards in financial markets; protecting consumers; and allowing innovators in the financial sector that play by the rules to thrive, so that the benefits of new technologies can be fully realised. The Taskforce has developed a response to cryptoassets and DLT that is consistent with these objectives.

The report provides an overview of cryptoassets and the underlying technology, assesses the associated risks and potential benefits, and sets out the path forward with respect to regulation in the UK. It brings together existing work and new analysis carried out by the Taskforce, and has benefited from the contributions of stakeholders across the DLT and cryptoasset sector.2 This has been a substantial undertaking, and the joint efforts of all three authorities – as well as valuable industry input – have been crucial in considering these issues holistically. The Taskforce has concluded that while DLT is at an early stage of development, it has the potential to deliver significant benefits in financial services and other sectors in the future, and all three authorities will continue to support its development.

View the report here.


Asset Tokenization on Blockchain Explained in Plain English

Tokenization on Blockchain is a steady trend of 2018.

It seems that everything is being tokenized on Blockchain from paintings, diamonds and company stocks to real estate. In this article, I will describe what it means to tokenize an asset on Blockchain and how it applies to physical assets. This article is a part of Explained in Plain English series.

Read the full article by Medium here.


eTokenize acts as a bridge between the old world of investing and the new, helping investors navigate and benefit from the transition of assets to the blockchain.

eToro is the only place where investors can hold traditional assets such as stocks or commodities alongside ‘new’ assets such as bitcoin.

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